Introduction

Events

Partners

Partners

SOCIAL ENVIRONMENT

Super Athletes in Competition – 2003
The Protocol between the Portuguese Federation for Handicapped Sports and Mundicenter enabled the organization in 2003 of an temporary Photography Exhibition and a Fundraising Campaign, among other initiatives. The awareness campaign and fundraising, promoted by Mundicenter with the objective of supporting the presence of Portuguese athletes in the Paralympics Games in 2004, enabled the collection of close to 24,800 Euros. Donations may be made through fundraising boxes, a bank account or by SMS messenger.
One of the initiatives was the creation of an temporary photography exhibit dedicated to the Portuguese Paralympics Movement.
A temporary "Super Athlete" stand was also installed for the sale of merchandise- polos, T-shirts, caps, and backpacks, among other items- that always appeared with the photography exhibit of Portuguese Paralympics athletes at all the Mundicenter shopping areas.

Mundicenter and the Portuguese Blood Institute (IPS)
Together for blood donation promotion from 2002-2008
Mundicenter, in association with the Portuguese Blood Institute (IPS), has promoted from 7 to 12 of July 2008, the 7th Blood Donation Campaign, in Mundicenter shopping centers – Amoreiras Shopping Center, Oeiras Parque, Odivelas Parque, Olivais Shopping Center, Braga Parque and Arena Shopping, under the slogan “Give blood, give a little bit of yourself” and with Marisa Cruz, the famous television present, as the Campaign’s Ambassadress.
This initiative intends to obtain the donor’s loyalty but, mainly, to collect new blood donors. Since its first edition, in 2002, this campaign made possible to collect more than 6.100 blood units (approximately 2.750 liters) and help more than 15 thousand patients.

Mundicenter Supports Nickelodeon’s 'Let's Play Campaign' - 2008
Mundicenter and Nickelodeon, the children's television channel, present at 4 Commercial Centers (Amoreiras, Arena Shopping, Braga Parque and Oeiras Parque) the social responsibility project 'Let's Play' receiving the "Nickelodeon House" in the months of May and June 2008.
At a time at which the percentage of overweight children in Portugal is increasing at an exponential rate, the international Nickelodeon campaign-'Let's Play'- gives an incentive to all children to adopt a healthy and active lifestyle. This project, with the support of the General Health Administration, the Platform against Obesity and the Portuguese Foundation of Cardiology, who evaluated the content of our materials.

Calendar
- Braga Parque – From May 23-25
- Amoreiras Shopping Center – From May 30 to June 1
- Arena Shopping – From June 6-8
- Oeiras Parque – From June 13-15

 

ENVIRONMENTAL MATTERS

Mundicenter Supports the Recycling Code - 2006
"Operation Stop" arrived at the Mundicenter locations to show that recycling is showing respect, where the visitors did the Separation Test in the "Recycling Code" stand from Valorsul.
The partnership with Valorsul was also an example of the constant attention that Mundicenter pays to social matters, in this case in the area of environmental defense.
With the objective of showing how easy it is to move from theory to practice, it brought out' Operation Stop' in the large commercial areas of the Valorsul campaign area.
The Recycling Code is an environmental awareness campaign carried out to promote the correct separation of used packaging. In an analogy with the language used in the Streets Code, in this temporary exhibit people can recognize "obligatory" and "prohibited" symbols, and thus better understand what can be placed or not in each one of the ecostations. The visitors to our Commercial Centers were invited by the Recycling Brigade to simulate trash separation at a mini-ecostation, clarifying the rule of the Recycling Code.

Mundicenter Partnership with Tetra Pak - Health, Environment and Solidarity - 2008
Odivelas Parque, Arena Shopping, and Amoreiras Shopping Center held the fun and educational exhibit "Tetra Pak Protects All That is Good" until the end of the year, dedicated to Health, Nutrition, the Environment, and Solidarity.
This exhibit seeks to raise the awareness of children and adults of healthy living styles, like a balanced diet and regular exercise, and fundamental values of citizenship such as environmental protection and solidarity.
The initiative relies on the support of the Portuguese Protective Association of Diabetics (PPAD), the Nature Protection League (NPL), and SOS Villages of Portugal, who, integrally, donate their receipts from the sale of education materials at the exhibition centers.
The exhibition has an interactive format, with activities for the whole family, such as a "Food Wheel", that is an aid in recognizing the foods that should be eaten in greater or lesser quantities, and the game "Design What's Good for You", that challenges children to design what they think is healthy.
Another of the activities at the exhibition is the "Life Cycle", that informs the public on the route of a cardboard packaging for liquid foods, from the forest to the table.
Finally, the exhibit includes an animated component, with the film “Little Red Riding Hood", in which the children's story is adapted to the present with the purpose of teaching the visitors about package recycling, and two activities developed by professional animators- "Story Time" and "Puppet Theater"- that adapt two other children’s' stories.

Calendar
- Odivelas Parque – From July 5-13
- Amoreiras Shopping Center – From August 1-15
- Arena Shopping – From September 6-13

 

BUSINESS ENVIRONMENT

Mundicenter Supports and Participates in an Innovative Marketing Study - 2008
Grupo Mundicenter partnered with other Portuguese and multinational companies with the purpose of financing and collaborating on the "Marketing FutureCast Lab".
The responsibility of the GIEM Center for Research and Training in Marketing, of the ISCTE, this Laboratory arose as the first project on the national stage
with the objective of analyzing Marketing in Portugal and its impact on business life, studying close to 60 trends per year, among them the use of new
technology, communication, and pricing. There will be, moreover, six studies and analytical reports performed on subject areas that cover the majority of activity sectors, being supported by the use of differentiated and innovative methodologies with the scientific coordination of Professor Luis Moutinho.
The Marketing FutureCast Lab seeks to reinforce the competitiveness of businesses by anticipating the impact of these trends on business activity.