Introduction

Events

Partners

Events

In addition to our own initiatives taking place in our various commercial centers, annual events exclusively created for Mundicenter take place along educational and recreational lines, of which the following stand out:

Collection of “Endowment of the Heart ” Toys - 2004
The “Endowment of the Heart” campaign had strong public loyalty, whose participation exceeded expectations- 39,900 toys were collected which benefited 200 institutions.
The success of this initiative is also due to the actions of the Municipal Chambers of Lisbon, Odivelas, Oeiras, Braga, and Porto, responsible for the collection of the toys in malls and for their distribution together with the institutions, and to the role of the campaign ambassadors, the actor Diogo Infante and the musicians Maria João and Mário Laginha.

“Rock in Rio - Lisboa” – 2004 Sponsorship
Mundicenter established a partnership agreement with Better World for the organization of the first Portuguese version of the greatest rock and pop festival in the world, Rock in Rio, called "Rock in Rio-Lisbon", that took place in the City of Rock, Bela Vista, in Lisbon, on May 29th and 30th and June 4th, 5th, and 6th 2004.
Through this agreement, the Mundicenter commercial centers- Amoreiras Shopping Center, Oeiras Park, Olivais Shopping Center, Odivelas Park, Braga Park, and the Campus S. Joao Galleries, in Porto, became Official Rock in Rio Shoppings-Lisbon, being able to use this brand designation for institutional and commercial purposes.
In entering into this partnership, Mundicenter, in terms of the citizenship enterprise, also makes a contribution to a social cause. Close to 5% of the cash receipts resulting from ticket sales, sponsorship, and merchandising of Rock in Rio-Lisbon brand products benefited Childreach, an international organization that helps millions of children around the world.

Kids in the Moon – 2005
This activity was integrated into the Mundicenter strategy as a citizenship enterprise, contributing to the cultural and social development of the community in which it is located.
"Just as ancient travelers would do to discover new worlds, children should also travel to shopping centers to be exposed to the mysteries of the Universe", said Prof. Dr. Carvalho Rodrigues during the presentation of the exposition "Kids on the Moon", promoted by Mundicenter, in partnership with the European Space Agency (ESA) and the Lisbon Astronomical Observatory (LAO). The event took place at all the Grupo Mundicenter shopping centers- Peiras Park, Moreiras, Braga Park, Olivais Shopping and Odivelas Park- from June to October 2005.
The event had the purpose of exposing children and adults to the importance of technology and knowledge about the universe, portraying some aspects of the odyssey that space exploration made by mankind represents and providing visitors with a unique and educational event that is fun at the same time.

The Wonderful World of Puppets – 2006
This initiative is especially meant for child audiences and represents a true voyage to the magical universe of shadows and paper and wood puppets.
The project gathers various activities in one assumedly educational and fun proposal and seeks to educate the public on the fantastical and imagination-filled environment that involves the history of these entertaining figures.
This way, it will be possible to view the varied contents of the exposition, participate in workshops on puppetry techniques and attend fun and magical puppet shows.
Of the various institutions that keep the story of puppets alive and participate in the initiative, in addition to the Museu da Marioneta, are the Lisbon Cultural Association of Puppets, the Porto Puppet Theater, the Mandragora Theater and Puppets, S.A. Marionetas- Theater and Puppets and The Puppets of Sto. Aleixo (belonging to the Evora Drama Center).
With this project, Mundicenter opens a "jack in the box" of the secrets of puppets, demonstrating a complete vision of the imaginary world, where historical information and time of great fun are included. At the same time, Mundicenter contributes to the spread of a popular art that reminds us of a world of oral tradition and favors greater development between the national group of puppet companies and children.

Internacional Polar Year – 2007
Grupo Mundicenter and the Portuguese Committee for the International Polar Year 2007-08, through a Cooperation Protocol, organized an event that took place in the Mundicenter shopping centers in the scope of the International Polar Year celebration, that encompassed the period from March 1 2007 to March 1 2009- the Polar Regions and the environmental balance of the Earth.
A fundamental exposition that demonstrated the richness and strategic importance of two unique areas of the planet.
A unique opportunity to find out what happens in the Arctic and in Antarctica at the level of climate change, about ecosystems, the living conditions of polar populations and the consequences for Portugal and the rest of the Earth, prevention means and many other interesting subjects.
The theater show and other fun activities complete the discovery track of the frozen ends of the planet.

A Day at the Circus – 2008
Os Shoppings Mundicenter, com o apoio de várias companhias circenses, promovem uma viagem ao “Mundo do Circo” com o objectivo de ensinar miúdos e graúdos sobre o universo colorido e animado que compõe as fantasias circenses, promover o desenvolvimento do imaginário infantil e proporcionar momentos bem divertidos e criativos.
As crianças podem participar em actividades sob orientação de monitores e fazer uma visita guiada a todo o evento. Além de jogos, desenhos e brincadeiras, as crianças vão aprender a fazer truques de magia e experimentar vestuário e acessórios de palhaços, assumindo elas próprias o papel de duas das principais figuras do circo – o mágico e o palhaço.